Situation
The client, a Private Equity Firm, already had portfolio companies in the skincare category. They were looking to enhance the growth of these portfolio companies by doing a strategic tuck-in acquisition focused upon high growth pockets in this category
Approach
- Assess baseline fact base of growing categories, brands and product attributes with syndicated data
- Explore emerging attributes and growth vectors from Mintel, e-commerce, blogs (e.g. Well+Good, Byrdie, Refinery29, Allure), Amazon, store visits, and other industry reports
- Conduct 2-3 interviews with beauty and Skin Care experts across different perspectives (e.g., manufacturer, retailer, trend experts)
- Develop an integrated qualitative and quantitative framework on Skin Care trends
Results/Value Created
- Identified “Science” and “Hydration” as the strongest growth vectors in the skincare category
- Sustainability, science, and K- and J-beauty ranked as the most attractive growth trends
- Vitamin C, CBD, hyaluronic acid, retinol, SPF, and bakuchiol to be the most promising skin care ingredients
- Based upon these trends, identified five potential targets for tuck-in acquisitions based upon (a) growth potential and (b) fit with the existing company
- Identified a significant growth opportunity by integrating one or more of these acquisitions
