PE Consulting
Trade Promotion

We Provide Analytics to Private Equity Firms

From Pre-Diligence to Divestment

Demand Forecasting

Pre-Diligence

  • During the pre-diligence stage, we help PE Firms assess the current trends and emerging solutions and technologies and identify potential targets for acquisition
Demand Forecasting

Acquisition

  • In the acquisition stage, we help our clients conduct detailed due diligence to assess the growth/market potential for the target company and its fit with the current portfolio
Demand Forecasting

Post-Acquisition

  • This stage is our primary focus. We provide a full set of capabilities from data integration to advanced analytics and technology solutions.
Demand Forecasting

Divestment/Sale Transaction

  • As PE firms start to rollout portfolio companies, we provide a detailed assessment of market and demand potential.

Key Solutions
Offered

We provide a range of cross-industry analytic and technology solutions

Pricing

  • Pricing Strategy

    A strategic foundation and the right framework for pricing – from cost-based pricing to value-based pricing

    Case Study

  • Pricing Analytics

    Own and cross price-elasticities based upon advanced econometric models and assessment of own and competitor price changes on volume and profit

  • Conjoint/ Willingness to Pay Analysis

    Understanding willingness-to-pay based upon underlying product and packaging attributes

  • Promotional Effectiveness Analysis

    Return on promotional investment based upon a detailed assessment of past promotional events and guidelines for future promotions

    Case Study

  • Price-Pack Architecture

    Optimizing price ladders and identifying opportunities for new price-packs

    Case Study

Shopper
Analytics

  • Customer Segmentation

    Understanding the customer base and segmenting based upon their characteristics, behavior, purchase patterns or benefits obtained

    Case Study

  • Shopper Insights and Voice of the Customer

    Behavior, trends and drivers of preference analysis of customer segments

  • Shopper Loyalty and Churn Analysis

    Estimating customer loyalty and customer churn and underlying root causes

  • Shopper Activation

    Programs to implement and address each customer segment and develop customized offerings for each segment

  • Customer Lifetime Value (CLV) Analysis

    Value of customer loyalty and quantification of the financial impact of past and future purchases

Branding/
Marketing

  • Brand Perception Analysis

    Understanding key attributes underlying brand perceptions and comparisons with competitive brands

  • Social Media Assessment

    Social media verbatims mining to understand consumer need states, consumer attitudes and purchase drivers

  • Brand Positioning

    Identifying key attributes that define a brand’s unique positioning and differentiate from competitive brands

  • Marketing Mix Optimization

    Assessing the ROI from different types of marketing spend (TV, Digital, Social, …) and developing the optimal allocation of marketing spend

    Case Study

  • Ad Testing

    Assessing the impact of ad copy and execution on consumer perceptions

Portfolio
Optimization

  • Portfolio Assessment

    Understanding the role of each brand/SKU within the portfolio and identifying potential gaps and white spaces

    Case Study

  • Portfolio Rationalization

    Identifying opportunities for rationalizing portfolio by eliminating low-performing/non-strategic sku’s and identifying portfolio growth opportunities

  • White Space Analysis

    Assessing opportunities for new extensions/innovations based upon a detailed market and consumer analysis

  • Product Design Analysis

    Detailed assessment of valuable attributes, product form and features based upon a rigorous consumer analysis

Demand
Forecasting

  • Econometric Demand Forecasting Analysis

    Short and long term demand and market forecasting based upon a combination of macro environment, key disruptors (e.g., Covid), consumer behavior and company related factors

    Case Study

  • What-if Scenario Planning

    Based upon the econometric model, creating a demand forecasting solution that enable scenario planning by changing different predictive factors

  • Pre-Diligence

    Assessing market trends and identifying potential acquisition targets

    Case Study

  • Due-Diligence

    Detailed analysis of market potential and upside for a potential acquisition target based upon an assessment of the customer, competitors and company

    Case Study

Data
Integration/
Visualization

  • Data Integration and Harmonization

    Creating a data infrastructure around a centralized platform, digital transformation of data

  • Dashboards

    Custom dashboards that provide data visualization and a real-time pulse-check on every aspect of the business